Preview Figma
Year
2024
Client
Overview
ThrillDubai is a mobile tour-booking application designed to help tourists and residents easily discover, compare, and book curated experiences across Dubai—from desert safaris and quad biking to city tours and premium adventure packages. The core challenge was simplifying a traditionally fragmented and time-consuming booking journey into a fast, visual, and confidence-driven mobile experience that works seamlessly for both first-time visitors and repeat users.
Design Decisions
The product was designed around discovery and speed. I focused on a visual-first listing experience where users could quickly scan tours using images, ratings, pricing, and availability upfront. Lightweight filters for date, time, and number of guests were integrated early to reduce friction. Tour detail pages balanced inspiration with clarity by clearly separating inclusions, exclusions, reviews, and policies, allowing users to make informed decisions without leaving the flow. The booking journey was intentionally short, mobile-optimized, and supported by clear CTAs and instant confirmation cues.
Impact
ThrillDubai transformed tour discovery into a smooth, intuitive experience, reducing cognitive load and decision fatigue. The streamlined booking flow helped users move faster from browsing to confirmation, while transparent pricing and reviews built trust. The result was a scalable travel platform that increased engagement with tour packages and made planning experiences in Dubai feel effortless and enjoyable.
