Context & Problem

Telos was conceived as an alternative to noisy, content-heavy wellbeing platforms. As the product designer, I shaped the experience around intent rather than content—helping users start with which area of life they want to improve before consuming videos or reading blogs.

As Product Designer, I shaped Telos around intent-driven UX—designing flows, IA, and visual language to encourage reflection, not consumption. I designed life-area-based navigation, integrated discussion directly into content experiences, and used a dark, immersive UI to support emotional focus. Every UX decision prioritized depth, reflection, and calm over engagement metrics.