Overview

My Online College aggregates accredited online programs, but users often arrive skeptical and overwhelmed. As the lead UX/UI designer, my role was to design trust first—then optimize for conversion.
I structured the IA for guided discovery, designed comparison-friendly course cards, and built course detail pages as decision-support tools with clear outcomes, fees, and accreditation signals. Mobile-first design was critical due to high traffic from ads and search.
The platform now delivers clarity, credibility, and strong conversion performance, helping users confidently choose programs and helping partner colleges generate higher-quality leads.

Context & Problem

Users exploring online degrees are often skeptical and overwhelmed. The platform needed to establish credibility quickly while guiding users toward conversion.

Role & Responsibility

As Lead UX/UI Designer, I focused on trust signals, guided discovery, and conversion optimization across the platform.

UX Strategy

Accreditation badges, university logos, and clear outcomes were surfaced early. Filters and comparisons reduced decision fatigue, while course detail pages were designed as confidence-building conversion points.