Preview Figma
Year
2016
Client
Overview
Campus 360 is a web platform designed to help students explore universities around the world through a single, structured discovery experience. Instead of jumping between fragmented university websites, brochures, and third-party listings, students can browse institutions by country, study level, language, and type, while also accessing curated editorial content through blogs and insights. The platform balances exploration (discovery and inspiration) with decision-making (comparison and shortlisting), making early-stage university research more intuitive and less overwhelming.
Design Approach
The product was intentionally designed as a content-plus-discovery platform, not just a directory. A strong visual hierarchy highlights featured universities and immersive imagery, while powerful filters allow users to narrow down options without cognitive overload. Blog content, articles, and educational resources are tightly integrated into the browsing flow to support students who are still forming preferences. Account features such as saved universities and viewing history reinforce long-term decision journeys rather than one-time visits.
Key UX Decisions
Prioritized visual-first university cards to create emotional connection alongside factual browsing
Designed progressive filtering to support exploration without forcing early decisions
Integrated editorial content to guide undecided students, not just informed ones
Built lightweight personalization through favorites and history instead of heavy onboarding
Impact
Reduced friction in early-stage university research by centralizing discovery and comparison
Enabled students to move from passive browsing to active shortlisting faster
Created a scalable foundation for universities to showcase themselves beyond static listings
Strengthened engagement through content-led exploration rather than transactional search
Campus 360 demonstrates the ability to design platform-level ecosystems that combine content, discovery, and personalization—solving not just for usability, but for long-term decision confidence.
