Senior UI/UX Designer with 10+ years of experience in crafting intuitive digital experiences across EdTech, healthcare, and E-commerce sectors. Transformed complex workflows into user-friendly interfaces for SaaS platforms, CRMs, LMS solutions, and mobile applications that improved user efficiency and business operations. Led teams to design products used by 100K+ users annually while managing multimillion digital systems, including a 42M AED fee processing portal.
Expertise in developing blockchain-powered certification systems, alumni management platforms, and school management solutions serving 500K+ users. Improved digital platforms for international clients, focusing on accessibility compliance and interactive learning experiences. Built design systems that improved business scalability through boosted customer engagement across multiple
industry verticals.
Available for both FTE & FTC engagements, call me to discuss design direction, objectives and challenges.
Experience
Product Designer
Chitkara University
December 2022 - Present
• Led a team of 3 UI/UX designers, overseeing all edtech product designs while maintaining consistent design language across platforms.
• Designed edtech products used by 100K+ users annually, including a fully digital admissions portal that improved both usability and accessibility standards.
• Built an alumni management system, improving mentorship engagement by 25% through thoughtful connection features and intuitive interface design.
• Designed the system to process 42M AED in online fees per session via the admissions portal, ensuring secure transactions and clear payment confirmation experiences.
• Reduced development turnaround time by 30% through structured design workflows and a centralized design system that promoted component reuse and design consistency.
• Designed an event management platform, optimizing registrations, scheduling, and real-time notifications for university functions, conferences, and student activities.
• Redesigned the admissions portal, improving the application process for 10K+ students annually and establishing clear information architecture for prospective students.
• Reduced manual processing time by 50% and optimized the enrollment journey for over 100K users through intelligent form design and process automation techniques.
• Increased form completion rates by 40% through optimized user flows and intuitive form design, reducing abandonment rates during the crucial application process.
• Led a complete UI/UX revamp of university's website, achieving a 30% boost in mobile traffic and engagement through responsive design principles.
• Developed blockchain-powered certification systems and alumni management solutions, improving security while reducing verification time for academic credentials.
• Improved the university's global digital presence with intuitive and user-friendly designs that reflected the institution's brand values and educational excellence commitment.
• Analyzed data from A/B tests to optimize product performance and engagement, making evidence-based design decisions that improved key performance indicators.
Senior Product Designer
SchoolPad
October 2019 - December 2022
• Revamped the entire school management software used by 300+ schools and 500K+ users, including parents, students, teachers, and school administrators.
• Redesigned the school management software and mobile app interface based on extensive user research, increasing adoption by 20% within the first quarter post-launch.
• Optimized workflows, reducing friction across key tasks by 40%, leading to improved daily operations for teachers and administrators managing educational processes.
• Led a UX-first transformation, which later evolved into a full UI modernization, improving accessibility and usability for all users across the educational platform.
• Increased user adoption and engagement by 30% post-redesign through intuitive interface design and implementing feedback from regular user testing sessions.
• Created accessible and engaging designs tailored for children, parents, and grandparents, ensuring usability and inclusivity across diverse user demographics and age groups.
• Focused on responsive, mobile-first designs using Adobe Creative Suite, Sketch, and Figma to accommodate the varying device preferences of the school community users.
• Performed usability testing with different user groups to identify areas of improvement in the user experience and prioritize design updates accordingly.
• Provided quality assurance support throughout development cycles by conducting manual tests against defined criteria to ensure design integrity and functional correctness.
• Addressed technical feasibility challenges, collaborating with developers to upgrade a legacy system from 2011 while maintaining core functionality and user data integrity.
• Designed dashboard clarity and data visualization improvements, enabling faster decision-making for administrators managing educational institution operations and metrics.
Senior UI/UX Designer
Zingit Solutions
August 2018 - October 2019
• Designed tech products for healthcare providers, including Zingit Inbox, Z-Forms, and online scheduling, tailoring solutions for specific clinical workflow requirements.
• Leveraged Adobe Creative Suite, Sketch, and Figma to create responsive, mobile-first designs that accommodated both in-office and remote healthcare provider scenarios.
• Delivered user-friendly interfaces to optimize patient engagement and practice management, focusing on reducing administrative burden for healthcare professionals.
• Introduced a feature-rich online scheduling tool, reducing appointment booking errors by 40% and improving patient satisfaction with the scheduling experience.
• Created wireframes, mockups, and prototypes to validate product ideas with stakeholders, ensuring alignment with both clinical needs and business objectives.
• Ensured designs were accessible and usable for all users regardless of device or platform, meeting healthcare industry standards and patient accessibility requirements.
UI/UX Designer
ITMATIC
September 2014 - August 2018
• Led interdisciplinary teams depending on project scope, ensuring efficient design-to-development execution across multiple platforms and business verticals.
• Owned the end-to-end design process for multiple SaaS platforms, CRMs, LMS solutions, and mobile applications across diverse industry sectors.
• Designed Zuki CRM (zuki.co.in), implementing advanced workflow automation processes that increased user efficiency by 40% and reduced task completion time.
• Achieved a 30% increase in adoption rates through user-centered design approaches for healthcare applications, focusing on intuitive interfaces for medical professionals.
• Designed an LMS for dentistry, focusing on interactive learning experiences and accessibility compliance while meeting specific requirements for medical education content.
• Led UX & UI for Zingit chiropractic software, covering products like Zingit Inbox, Z-Forms, and online scheduling, improving practitioner workflows and patient experiences.
• Reduced design-to-development turnaround time by 35% by implementing structured design systems and establishing clear component libraries for handoff processes.
• Worked with international clients (US, UK, UAE), tailoring UI/UX solutions for diverse business needs while respecting cultural nuances and regional user preferences.
• Created intuitive systems across various sectors including CRMs, LMSs, email platforms, and marketplaces, focusing on user-centered interactions and accessibility standards.
• Crafted innovative digital solutions for multiple industries including health and education, resulting in improved user engagement metrics and client satisfaction rates.
• Optimized existing designs based on user feedback and analytics data, resulting in measurable improvements to user engagement metrics and conversion rates.
• Defined user experience goals and objectives based on project requirements, ensuring alignment with stakeholder expectations throughout the design process.
• Improved business scalability by designing products that boost customer retention through thoughtful user journey mapping and strategic interface decisions.
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